Twitter Rebrands to X Under Elon Musk’s Leadership

Published on July 23, 2023

Twitter officially rebranded to X under Elon Musk’s ownership, marking a significant shift in the platform’s vision. The company removed the iconic blue bird logo, replacing it with a sleek “X” to reflect Musk’s broader ambitions for the app. The billionaire stated that X would evolve into an “everything app,” incorporating financial transactions, messaging, and AI-powered services. While some users embraced the change, others expressed nostalgia for the platform’s original identity.